Spring 2003, Vol. 2 No. 1

• An Effort To Measure Value-Added In The Money And Banking Course
  Gene Cole, Arkansas Tech University
  Richard Smith, Arkansas Tech University

• The Benefits of Higher Brand Equity
  Kevin Mason, Arkansas Tech University

• A Cross-Industry Analysis Of Vertical Integration Strategies:an Exploratory Study
  Richard T. Mpoyi, Middle Tennessee State University

• The Clientele Effect Of Spinoffs - Further Evidence From The Effective Date Of Corporate Divestitures
  Srinivas Nippani, Texas A&M University - Commerce
  Pu Liu, University of Arkansas
  Craig Schulman, Texas A&M University